- Pricing Strategy
Pricing Strategy refers to the process that your business undergoes to set prices for each of your products/services. We work with companies to develop strong pricing strategy and capabilities and apply our unique World Class Pricing™ framework. Iris Pricing Solutions collaborates with you so that your team can confidently implement your pricing strategy for measurable, long term success.
- Pricing Analytics
Pricing Analytics enables companies, across all industries, to dramatically improve profitability & market share by defining optimal prices & pricing strategy. Iris Pricing Solutions leverages data to understand what drives your customers’ buying decisions and integrates this knowledge to meet your pricing needs.
- Pricing Research
Pricing Research provides you with the customer information you need to make informed pricing strategy decisions. Whether you are planning to increase prices or thinking to price a new product, research is the key to effective pricing strategy.
Features & Benefits
B2B companies often experience an uncomfortable profit squeeze between higher costs and lower margins that doesn’t leave much room for error. This white paper demonstrates how an effective B2B pricing strategy can improve your company’s bottom line and profitability in the long-term.
How should businesses respond to a crisis? In this article, we explore price gouging and dynamic pricing strategies, and how they affect consumers’ brand perception.
Pricing strategy is one of the most under looked aspect of a business’s’ operations. Yet pricing strategies are a key way for organizations to improve their bottom line. Research indicates that by properly managing pricing strategy a company can increase profitability by 25 to 60 percent. Unfortunately, many businesses overlook pricing and miss out on these potential profits.
